Formed in Camberwell, south London, England, at the close of 1993 by Grog (vocals), Paul (guitar, ex-Screeming Custard) and Dominic (drums, ex-Cardiacs), Flinch had released two independent singles before attracting press interest as one of the UK’s most promising bands of 1994. Despite major label A&R interest, they chose instead to sign with the independent Clawfist Records after winning the Best New Band poll at September’s In The City music seminar. In keeping with their self-image of ‘cheapest dressed band in rock’, they celebrated with a day out at Alton Towers pleasure park. The following month they released a third single, ‘Faking It’, which attacked the lack of sincerity in the music industry, and recorded a session for BBC disc jockey John Peel. This was followed in February 1995 with ‘Jamie D’, before a UK tour with Hopper and the Nubiles and a new contract with Vinyl Solution Records subsidiary!Dilo! Soon afterwards the band collapsed, with Grog going on to form the acclaimed Feline.