Cuban rapper/reggaeton Michael Sierra Miranda (aka El Micha) reflects the lifestyle and localized genre he grew up with. He began making music with the release of 2010's Con Dinero y Pasmao. After the release of 2016's El Micha 2016, he was signed to Cosculluela's Rottweilas Records, which released 2018's Mokongo. The same year saw him collaborate with Enrique Iglesias and Pitbull. He released GAD in 2021.