Alok uses the term "Brazilian Bass" to describe his sunny, feel-good mixture of restrained tech-house and festival-friendly EDM.
Born Alok Achkar Peres Petrillo, he is the son of DJ Ekanta and DJ Swarup, two of the most well-known psytrance DJs in Brazil. Alok first began producing psytrance with his twin brother, Bhaskar, releasing material under the name Logica. He started releasing solo tracks in 2012, venturing into house rather than trance. Keeping up his productivity, particularly with a series of Brazilian Bass events, Alok was receiving recognition as the country's best house DJ by 2014. He appeared in DJ Mag's Top 100 DJs poll for the first time in 2015. Alok had an even bigger year in 2016, as his Spinnin' Records-released single "Hear Me Now" (co-produced by Bruno Martini and featuring vocalist Zeeba) was a huge international hit. Its video was a viral success on YouTube, and it charted in over a dozen countries. Several singles and collaborations were released in 2017, including "Never Let Me Go" (the follow-up single to "Hear Me Now"), which again featured Bruno Martini and Zeeba. Another Zeeba-assisted track, "Ocean," appeared in 2018, as did collaborations with Gavin James ("Innocent") and Zelva ("I Miss U"), among other singles.