Blurring the lines between synth-heavy indie rock and conceptual art, Alex Cameron has used his records to craft the persona of a sleazy show biz hack. He set the misadventures of his misanthropic character to wry electro-pop on his heady 2013 debut, Jumping the Shark, and developed the character as his sound evolved. By the time of his fourth album, 2022's Oxy Music, Cameron's songs were exploring topics of addiction and social critique while mixing his '80's radio pop-informed sound with the occasional guest rapper or intentionally garish sax solo.