17 Songs, 49 Minutes

EDITORS’ NOTES

Though hip-hop has grown from a New York–born street movement into an international multibillion-dollar industry, successful female rappers remain few and far between. Texas-based Latina emcee Snow Tha Product hopes to change all that, coming at us with wordy/speedy rhymes (clearly influenced by Twista and Eminem), sassy wordplay (think Trina or Eve), and occasional forays into singing and Spanglish, all laid over radio-ready beats overloaded with squiggly synths and big, simple drums. On Unorthodox, she mainly focuses on the critical art of bravado. On tracks like "I'ma Make It," "I'm All That," and "Beast Mode," she lets listeners know she's ready to take over the game. Her Mexican heritage comes into play on "Vaquero" and "Telemundo," while "Drunk Love Remix" and "Hey Girl" are female-friendly anthems.

EDITORS’ NOTES

Though hip-hop has grown from a New York–born street movement into an international multibillion-dollar industry, successful female rappers remain few and far between. Texas-based Latina emcee Snow Tha Product hopes to change all that, coming at us with wordy/speedy rhymes (clearly influenced by Twista and Eminem), sassy wordplay (think Trina or Eve), and occasional forays into singing and Spanglish, all laid over radio-ready beats overloaded with squiggly synths and big, simple drums. On Unorthodox, she mainly focuses on the critical art of bravado. On tracks like "I'ma Make It," "I'm All That," and "Beast Mode," she lets listeners know she's ready to take over the game. Her Mexican heritage comes into play on "Vaquero" and "Telemundo," while "Drunk Love Remix" and "Hey Girl" are female-friendly anthems.

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