They Got Amnesia
It’s no secret that French Montana works well with others. His catalog is steeped in blockbuster collaborations with heavyweights like Drake, Swae Lee, Rick Ross, Nicki Minaj, and The Weeknd. Over the course of an exceptionally prolific career, his voice has appeared alongside friends so often that one could be forgiven for forgetting that the Bronx-hailing MC is perfectly capable of holding it down by himself. When he decided to call his fourth proper album They Got Amnesia, however, French Montana’s mood was anything but forgiving. The project’s title could be related to an October 2021 Twitter spat where a user challenged followers to “name FIVE French Montana songs without features.” French himself responded, rattling off 14 of his favorite solo records. Setting the record straight online was easy enough, but with They Got Amnesia, French is making sure we know what he’s capable of in real time.
The project’s guest list reads like a who’s who of hip-hop playlisting, including Rick Ross, Kodak Black, Lil Durk, Pop Smoke, Doja Cat, Saweetie, Fivio Foreign, Coi Leray, Ty Dolla $ign, and Latto, to name a few. It is produced largely by the ever dependable hitmaking producer Hitmaka. Topically, They Got Amnesia is the French Montana fans have long loved (“Business,” “Bag Season,” “Striptease”), but also with a tiny chip on his shoulder (see “I Don’t Really Care” for an eyebrow-raising audit of the MC's tabloid-worthy dating history). It’s a project that declares French is going to continue doing him, with or without help, even in the instance that he might be needled by a little internet trolling. He distills his philosophy most appropriately on “Appreciate Everything” when he raps, “I don’t count the haters, make the haters count.”