6 Songs, 20 Minutes

EDITORS’ NOTES

Since their 2014 formation, the high-concept K-pop juggernauts have made a point of never having to settle on just one style; even the group’s name is a symbol of versatility, with “red” representing their bright, bubbly pop sensibilities and “velvet” their sleeker, sultrier side. As you might’ve guessed from the EP cover’s hyper-color carnival, 'The ReVe Festival' Day 1 dips into electro-pop maximalism. Lead single “Zimzalabim” is a rollercoaster of trippy EDM synths and marching-band drums, overwhelming in the best way. Elsewhere, though, the five-piece return to the confident pop-R&B that’s established them as one of Korea’s coolest girl groups: The slinky “Sunny Side Up!” is the kind of jam Ariana Grande might be making were she reborn a K-pop idol.

EDITORS’ NOTES

Since their 2014 formation, the high-concept K-pop juggernauts have made a point of never having to settle on just one style; even the group’s name is a symbol of versatility, with “red” representing their bright, bubbly pop sensibilities and “velvet” their sleeker, sultrier side. As you might’ve guessed from the EP cover’s hyper-color carnival, 'The ReVe Festival' Day 1 dips into electro-pop maximalism. Lead single “Zimzalabim” is a rollercoaster of trippy EDM synths and marching-band drums, overwhelming in the best way. Elsewhere, though, the five-piece return to the confident pop-R&B that’s established them as one of Korea’s coolest girl groups: The slinky “Sunny Side Up!” is the kind of jam Ariana Grande might be making were she reborn a K-pop idol.

TITLE TIME

Ratings and Reviews

4.6 out of 5
195 Ratings

195 Ratings

jess______________ ,

MAGICAL!!

I don’t know how Red Velvet is able to do this with every new album, but they’ve truly outdone themselves with an exciting new title track, and incredibly dynamic b-sides. They’re only hitting higher notes and expanding into even lower registers, and I love that they’re pushing the boundaries of their vocal ability. Also a huge applause to their amazing composers, producers, lyricists, and mixers — a nice amalgamation of native korean talent, insane Scandinavian talent, and more.

"stan loona" psalms 11:15 ,

ZIMZALABIM

“talented, brilliant, incredible, amazing, show stopping, spectacular, never the same, totally unique, completely not ever been done before” -Beyoncé

Lana.isbae ,

SERVE

BTS who?

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