BUSS HER UP
NOT MY BRO
The Vegas-born rapper is on the kind of hot streak that’ll make you wonder what you’ve been doing with your life: In the span of a couple years, the teenager collaborated with Beyoncé and Kendrick Lamar (co-writing and co-producing “Nile” for Beyoncé‘s 2019 The Lion King tie-in album The Gift), nabbed writing and production credits on the Black Panther soundtrack, and had his own breakaway hit with the brash, minimalist “Orange Soda.” Keem’s low-key sing-raps aren’t exactly reinventing the form on DIE FOR MY BITCH, his second mixtape, but they’re weirdly catchy and occasionally hilarious. (“If they cancel me, then I retire,” he smirks on “TOP RAMEN.” Goals!) He even tries his hand at emo on the wonderfully salty “MY EX,” to surprisingly pleasant effect.