7 Songs, 21 Minutes

EDITORS’ NOTES

The step from trainees to debutantes was a steep one, according to ITZY’s leader, Yeji. “When we were recording our debut song ‘DALLA DALLA’ for the first time, it was very challenging,” she tells Apple Music. “It was so difficult to understand how to sing and [figure out] our direction. Now we understand more easily. We really want to show our energetic mood.”

It’s not like ITZY—Yeji, Yuna, Chaeryeong, Lia, and Ryujin—needed help in the energy department. In 2019, their debut singles “DALLA DALLA” and “ICY” broke video streaming records with a potent one-two punch of EDM-boosted empowerment anthems. Less than eight months after their first mini-album, ITZY returns with their follow-up, IT’z ME.

Over seven tracks, they give the MIDZY universe more potent girl-power energy with a few twists. The first single “WANNABE” completes a “do you” trifecta they began with “ICY” and “DALLA DALLA.” They sidestep jealousy on “YOU MAKE ME” and stunt hard on “TING TING TING” (the latter a collaboration with Dutch electronic music producer Oliver Heldens). EDM also plays into the don’t-kill-my-vibe testimonials “I DON’T WANNA DANCE” and “THAT’S A NO NO.”
Two songs here dip a toe outside their comfort zone: “NOBODY LIKE YOU” takes a greasy guitar-and-drums track and gives it an ITZY makeover. The rowdy “24HRS” pairs monster bass and chants into a club agitator that Megan Thee Stallion would appreciate.

IT’z ME is their declaration of independence. Its messages of loving yourself and ignoring haters, retrofitted with JYP’s signature combination of boom and style, show confidence and volume levels spiking. “You don't have to be a certain image or standard that you have to fit, you could just be yourself,” Lia tells Apple Music. “I think that's the key message that we want to spread to our fans.”

EDITORS’ NOTES

The step from trainees to debutantes was a steep one, according to ITZY’s leader, Yeji. “When we were recording our debut song ‘DALLA DALLA’ for the first time, it was very challenging,” she tells Apple Music. “It was so difficult to understand how to sing and [figure out] our direction. Now we understand more easily. We really want to show our energetic mood.”

It’s not like ITZY—Yeji, Yuna, Chaeryeong, Lia, and Ryujin—needed help in the energy department. In 2019, their debut singles “DALLA DALLA” and “ICY” broke video streaming records with a potent one-two punch of EDM-boosted empowerment anthems. Less than eight months after their first mini-album, ITZY returns with their follow-up, IT’z ME.

Over seven tracks, they give the MIDZY universe more potent girl-power energy with a few twists. The first single “WANNABE” completes a “do you” trifecta they began with “ICY” and “DALLA DALLA.” They sidestep jealousy on “YOU MAKE ME” and stunt hard on “TING TING TING” (the latter a collaboration with Dutch electronic music producer Oliver Heldens). EDM also plays into the don’t-kill-my-vibe testimonials “I DON’T WANNA DANCE” and “THAT’S A NO NO.”
Two songs here dip a toe outside their comfort zone: “NOBODY LIKE YOU” takes a greasy guitar-and-drums track and gives it an ITZY makeover. The rowdy “24HRS” pairs monster bass and chants into a club agitator that Megan Thee Stallion would appreciate.

IT’z ME is their declaration of independence. Its messages of loving yourself and ignoring haters, retrofitted with JYP’s signature combination of boom and style, show confidence and volume levels spiking. “You don't have to be a certain image or standard that you have to fit, you could just be yourself,” Lia tells Apple Music. “I think that's the key message that we want to spread to our fans.”

TITLE TIME

Ratings and Reviews

4.3 out of 5
70 Ratings

70 Ratings

Frustrated J-Cat ,

IT’Z repetitive

they WANNABE edgy so bad. it’s so cliche. but I’m glad they stopped trying to be blackpink

Graffite24 ,

Itzy is so talented...just one thing to fix.

This album has big meaning for the future of Itzy. They are a super talented group who lives up to solid choreography, dance skills, and incredible singing. We all know their capabilities. The producers who make these tracks for them have also done an exceptional job with great additions of EDM. Oh it’s just so good. Now here comes the criticism. The lyricists are the ones who need to adjust and keep up. This album was loaded with bad, repetitive choruses which need to have better thought and development. Wannabe and 24 hours are exceptions and are 5 star songs, but the rest shows that improvement must come to keep current fans and gain new ones. If their next album can fade away from songs like Ting Ting Ting, they will make it big. Like I said, the talent is there, and I really want them to go far. JYP is the best!

Cooldude6789 ,

KIDZ BOP?

Their voices are so high pitched it sounds like korean kidz bop.