From the Jump

On his third project, From the Jump, Grand Rapids native Vee tha Rula looks forward without losing sight of his past, spinning rhymes over production that inspires elbow-throwing as much as it does quiet contemplation. The tone is set by a stirring introductory skit featuring a young Vee who can’t help fighting others’ battles. “Out the Roof” celebrates hard work over neck-snapping 808s and woozy chimes, while Vee addresses the shivering, shimmering mood piece “Coldest Winter” to a troubled woman with whom he’s been through it all.