Falling & Flying

360
Falling & Flying

When he was writing his second album, Melbourne rapper 360, a.k.a. Matt Colwell, knew some would balk at his move away from the more traditional hip-hop of his 2008 debut, What You See Is What You Get, to a sound that incorporates pop, electronic, and dubstep. So he wrote a song about it. “They can see that my sound is changing/’Cause to me, I believe that they are outdated,” he raps on “I’m OK.” That’s just the beginning of the self-analytical turns that permeate Falling & Flying. Though the album begins on an optimistic note (he proclaims, “Even when I'm falling, I'm flying,” on opener “The Take Off”), he's quick to reveal his darker side. The pop crossover “Boys Like You,” featuring singer-songwriter Gossling, was inspired by a cheating ex-girlfriend who left him with trust issues. He addresses the alcoholism that has plagued his family in “Child,” and on the album’s final and most personal song, “Hope You Don’t Mind” featuring N’fa, he unpacks a grab bag of issues that includes a near-fatal go-karting accident, reliance on painkillers, and insecurity about his weight. The personal approach paid off: Not only did Falling & Flying resonate with his fans, but it likely gained him plenty of new ones, going double platinum in Australia and earning two ARIA Awards.

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