For the past decade, Thais have turned to Napassorn "New" Phuthornjai and Piyanuj "Jiew" Seujongpru for heartbreak songs. Hailed as the ruling queens of agony music, the duo have been pouring their hearts into some of the best lovesick odes in Thailand. That earnestness resonates with fans, and inadvertently led to the commercial success of their songs. Tracks such as "Mai Ruk...Mai Tong", "Ta Mai Fung Ja Tarm Tummai", Yah Aow Kwam Ngao Ma Long Tee Chun" and "Ngarn Ten Rum Nai Kuen Prajun Tem Duang" further underline New & Jiew's talent for evoking all the right emotions.