Jirakorn Sompitak, a.k.a. Ae Jirakorn, made his name on Thailand's rock circuit before the release of his major label debut Good Heart in 2013. Ultimately making his mark with slow and midtempo pop-rock ballads, he embraced a more intimate and accessible romantic narrative that resonated with audiences. Dominated by firm but gentle vocals and acoustic guitar, his music is laced with fluttering piano, smooth keyboards and light jazz influences—while scattered electric bursts and collaborations with the likes of Thai supergroup Crescendo affirm his special affinity for rock.