In the 2010s, Telugu film composers continued the tradition of inviting vocalists from across India to add a distinct, language-transcending touch—from singer-composer Anirudh Ravichander (more known for his work on Tamil soundtracks) to pop heartthrob Armaan Malik and playback star Amit Mishra. The likes of Devi Sri Prasad and Thaman S. floated rock, club-friendly electronic music and modern pop arrangements. And breaking talent included Sid Sriram, who climbed to the top with his Carnatic-trained harmonising that fuelled several indelible cross-genre hits.