With a songwriting style characterized by quirky pop rhythms, strong melodies, and socially conscious messages, Sweden's LOVA rose to national acclaim on the back of her hooky 2018 single "You Me and the Silence" and subsequent EP, Scripted Reality. Following another EP, she returned in 2021 with both her full-length debut, Grown-ish, and a cover of ABBA's "Happy New Year" that landed her on the singles chart in Sweden.