Brixton-born folk singer Will Varley stays true to the roots of folk by combining personal storytelling with political statements. In 2010 he left London for Deal in Kent. The slower pace of life and supportive folk community allowed Varley to co-found, with Cocos Lovers, an arts and folk collective called Smugglers Records. Through his newfound label he released his debut album, Advert Soundtracks, while a mature second studio effort, 2013's As the Crow Flies, soon followed. After signing with Xtra Mile Recordings in 2014, they issued Postcards from Ursa Minor a year later. 2016 brought the intimate, self-recorded Kingsdown Sundown, and 2018's Spirit of Minnie represented his first foray into a full band sound. Three years later, The Hole Around My Head returned to a more familiar style of acoustic arrangement and was the inaugural release on Cameron McVey's label Yellow Cake.