The music institution known as MOJO debuted in the form of a magazine on the news-stands of Britain in 1993. Its inaugural cover story was an account of the complex relationship between Bob Dylan and John Lennon. There was general amazement that the age of soundbite culture should spawn a magazine that revelled in 16-page features of uncompromising quality. Ever since, MOJO has continued to revel in the stories of music’s all-time greats and recommended new music of quality and integrity: the classics of now and tomorrow. The rough idea, in the words of founding editor Paul Du Noyer, was for something “that had the sensibilities of a fanzine and the design values of Vogue.” Its title was chosen as a homage to Delta blues mythology and as a reminder of the magic at the core of music. Unwittingly, MOJO has become the biggest music magazine in Britain. MOJO has been online since 2001, the site being run by the team that edit the magazine. Get your daily dose of MOJO at www.mojo4music.com