With an airy, breathy voice and a strong ear for production, Colombia's Blessd emerged as one of his nation's hottest artists in the early 2020s, bringing a subtler, more melodic touch to the reggaeton scene. Born and raised in Medellín, he funded his passion for music by selling fruit at a local market, achieving a breakout moment in 2019 with the domestic hit "Una." A prolific 2021 turned him from a local hero into an international presence. Alongside the release of his debut album, Hecho en Medellín, he linked up with Maluma for the hit "Imposible (Remix)," Javiielo, Neutro Shorty, and Big Soto for "Dos Problemas (Remix)," and Lenny Tavarez and Justin Quiles for the streaming hit "Medallo."