Baby Ariel spun her status as a social media star into a musical career with the release of 2017 digital single "Aww." Born Ariel Rebecca Martin on November 22, 2000, Baby Ariel first began posting on Musical.ly in 2015. By 2017, she had racked up 22 million followers on the app, a popularity that translated onto other social media platforms. In 2016, she signed with Creative Artists Agency and soon her profile in mainstream media also increased. In December 2017, Baby Ariel released her debut single "Aww." ~ Stephen Thomas Erlewine