Grupo Marca Registrada ("group registered trademark") is a Regional Mexican ensemble from Culiacan, Sinaloa. Since 2014, the quartet has played a musically sophisticated version of norteño that is deeply rooted in tradition but makes use of modern vocal arrangements and smooth production. The single "La Vida Ruina" -- off their 2015 debut album of the same title -- features a guest vocal from Ariel Camacho; it secured national radio airplay and gained them a foothold in the industry, and their work ethic ensured they'd keep it. Since then, they have released dozens of singles, albums, and videos garnering hundreds of millions of streams. Their popularity spread north of the border and also into Latin America with 2019's Luxury, 2022's breakthrough Haciendo Magia, and 2023's internationally charting, collaboration-heavy Don't Stop the Magic.