Just call him the soap opera king. Asfan Shah (born Norasfan Shah Shah Rudin in 1985) is a sought-after name among TV producers—but not for his acting. Instead, his rising reputation is down to his verve for writing unforgettable themes for TV dramas, via self-penned hits like “Sumpah Cintaku” and “Semua Tentang Kita” (for Titian Cinta and Akulah Balqis). Asfan also clearly doesn’t mind being the hidden voice behind these compositions with a name just in the credits; his work is sung by anyone who’s anyone in the industry. He doesn’t need the spotlight—he shines it.