JAY Z's earlier clips often toggled between lavish party scenes (the huge boats and bottle popping of “Big Pimpin'”) and the grittier, more hardened imagery of his Marcy Projects upbringing (the ski masks and flying bullets of “99 Problems”). But with the slate of videos he commissioned for 4:44, like the Ava DuVernay-directed “Family Feud” and Alan Yang's piece for “Moonlight”, Jay's basically making big-budget short films—sometimes with cameos from Rosario Dawson and Mindy Kaling.