Memphis rap producer Hitkidd brings his own personality and a modernized touch to the booming 808s and skeletal, tension-heavy beats his city is known for. Influenced by his South Memphis upbringing and the sounds of '90s rappers from his hometown, he slowly built a massive repertoire, crafting beats for artists like Bladee, Baby Tate, Megan Thee Stallion, and many others while releasing mixtapes of his own like 2020's Hitkidd for President: 2020. "F.N.F. (Let's Go)," his 2022 collaboration with GloRilla, emerged as a viral hit and was included on his 2023 release Renegade.