Ariff Bahran’s musical journey began in 2014 as part of the boy band BAEQ, who found fame competing on reality competition Pop Krew. When Ariff—born in Selangor in 1998— went solo, he found his sweet spot with sentimental belters like debut single “Kata Akhirmu”, “Juara Dusta” and compelling duet “Bicara Rasa” with Sarah Suhairi. With a voice tailor-made for soaring, heart-tugging ballads; and a beyond-his-years delivery that creates deep emotional resonance, Ariff is primed for a long, hit-laden career.