The first thing that strikes you when you hear this Québécois country phenom is his voice—a deep, sonorous croon that evokes both honky-tonk hero Waylon Jennings and romantic raconteur Tom Jones. When he's in a rockin' mood, Yoan mines the lineage that connects Southern trailblazers ZZ Top and modern-day Nashville rebel Eric Church, but on his desolate dust-bowl ballads, he taps into the cinematic melancholy of Lana Del Rey.