Just a couple years after his first major-label placements, London producer Alexander Grant quickly became a big force in pop music with B.o.B's “Airplanes” and Eminem's blockbuster Rihanna collaboration “Love the Way You Lie”. Since then, Alex Da Kid's bombastic power-ballad approach to making beats has fuelled acts on his KIDinaKORNER label, including Imagine Dragons and Skylar Grey.