Hailing from Yekaterinburg, one of Russia's most well-known scenes for experimental music, Aleksey Igorevich Norkitovich used that influence to create a unique musical style that features low-lit, echoing synths and powerful bass. His haunting vocals in "Малиновый свет" and "Дым" show both a raw openness and a grave, yearning poeticism. At other times his razor-sharp delivery and salacious wordplay evoke Eminem while eschewing classic rap instrumentals for heavy, late-night club sounds, spitting lyrics over evocative drops and swirling beats.