Meidyana Maimunah's first taste of fame came via the covers of fashion magazines. She was blessed with a sweet set of pipes, so it didn't take long for the Jakarta native, better known as Memes, to make the transition from the runway to the recording studio. Her girl-next-door appeal lends an approachable quality to her tracks as she sings about the beauty of falling in and out of love. Ballads that marry her ardent words with honeyed melodies have proved to be Memes' strongest suit, though she's equally able to hold her own when it comes to mid-tempo numbers that show a sassier streak.