Joey Boy's easy flow and carefree sound—a breath of fresh air in Thai music—established him as the godfather of Thai hip-hop and saw him collaborate with The Black Eyed Peas. His whip-smart lyrics and East-meets-West production style have prompted a legion of like-minded pop and hip-hop artists, including ZaZa, Buddha Bless and Bird Thongchai, to carry the torch for slick, beat-fuelled ear candy.
