This multicultural kinder-pop crew formed as a UNICEF initiative, and video has been a crucial medium for promoting their message of goodwill and harmony. Their sweet cover of John Lennon's “Imagine” is accompanied by footage of children in developing nations at play and free hugs being doled out on city streets, while “Mama Africa” sees the Kids communing with Youssou N'Dour and Angélique Kidjo for a beach dance party.