Founded in 2007 by DJs A-Trak and Nick Catchdubs, Brooklyn-based record label Fool’s Gold quickly established itself as an arbiter of cool in hip-hop and dance music through a string of groundbreaking releases by the likes of Danny Brown, Kid Cudi, Duck Sauce and Run The Jewels. With a clever and constantly evolving aesthetic for all visuals and merchandise, the company is just as much an independent music powerhouse as it is a trendsetting lifestyle brand. Their annual Day Off event series has become one of the world’s premier hip-hop festivals, a place where the entire creative community gathers as new stars are minted.