The ’10s represented a watershed era for Thai pop: along with the proliferation of new voices came an increasingly diverse breadth of tastes. While romantic ballads remain a mainstay and beloved by audiences young and old, the strains of urban sounds such as R&B and funk that previously livened up the background burst into the fore. Together with a fresh generation of folk and pop-rock artists shaped by longstanding global influences, it made for something of a new beginning for the local music scene—with listeners abroad taking notice.