In just a few short years, Rauw Alejandro broke out of the R&B reggaetonero wave to become a hitmaker in his own right. His robust 2020 breakthrough, Afrodisíaco, introduced the world to his reedy, romantic singing, but it took his eclectic 2021 follow-up, VICE VERSA, and its pop-friendly single “Todo De Ti” to send him reliably into Latin music’s upper echelon. Well past being a rising star, he now commands a broad range of styles with every single or high-profile collaboration. Whether serenading the ladies over a reggaetón rhythm, flexing his street appeal in Latin trap or exploring any number of dance floor-ready sounds, he’s a bona fide superstar.