Starting as the producer behind the Bad Boy empire, Diddy transformed hip-hop into a paradise for playas, later rocking the mic with the swagger of a self-made mogul. Even his early work is packed with hooks too catchy to resist, whether revelling in his success in “Can't Nobody Hold Me Down”, or shrugging off the haters in “Bad Boy for Life". He reinvented himself as a suave but sensitive entrepreneur, revealing the raw emotion lurking behind his celebration of flash and cash, baring his soul on wounded R&B cuts like “Last Night” and haunting electro anthems like “Coming Home”.