NF, the heir apparent to Eminem’s high-energy, exacting flow and deeply sarcastic rhymes, is as adept as his forebear at creating dark, atmospheric videos. Though varied in themes, styles and execution, NF’s clips are generally coloured in somber hues. The staggering grays and blacks in the “CLOUDS” promo, which finds the MC at odds with everyone around him, signify the difficulties of making it in the rap game. The Hopsin-assisted “LOST” video finds NF carrying black balloons up a snowy mountain range as he raps about climbing out of depression. NF keeps reaching out of the darkness, ever-confident that a brighter, sunnier future awaits.