Culture Jam

Combining the talents of music and sports figures to support aspiring young athletes in underserved communities, Culture Jam is a charitable project set in motion by Kawhi Leonard. The professional basketball star launched the campaign in May 2021 with an announcement followed later that week by "Everything Different." The track's reflective and motivational vocals were provided by Rod Wave and YoungBoy Never Broke Again, and its accompanying video featured high school hoops standout Mikey Williams. A portion of the proceeds from the track go to the Mamba & Mambacita Sports Foundation, an organization established "through the vision and loving memory of Kobe and Gianna "Gigi" Bryant.