SOMMA, JEWELS & YUMA founded LE YORA in 2021 as a multi-platform creative endeavour that encompasses their love for streetwear, luxury fashion, graphic art and music with the primary focus being on themselves: a DJ/producer collective. The boys’ need for absolute artistic authority mixed with the resolute commitment of constantly creating art is what this platform enables them to accomplish: continuous unbounded experimentation. “LE YORA is a world we’re building that allows us to express ourselves with no boundaries. Everything you see on this brand, whether it’s the music, the artworks, the clothes—it’s all designed by us and us only. We’re songwriters, we’re designers, we’re DJs...we’re creatives of many mediums and this allows us to fill in that grey area between what it means to be a DJ versus to be an artist.” – SOMMA, JEWELS, YUMA