In 2019, hip-hop mainstay 2 Chainz founded the Atlantic Records imprint and rap collective T.R.U. (or The Real University) to “school” promising Atlanta acts. • In 2019, 2 Chainz signed rappers Hott LockedN and Sleepy Rose. Chainz had grown up around Hott’s father and uncle, and he felt obligated to get the talented lyricist off of the streets. • That year, Chainz also nabbed Skooly—the 26-year-old rapper had been on Chainz’s radar since he cofounded the hip-hop collective Rich Kidz in his teens. • Chainz discovered Worl—another 2019 signee—through a friend. Impressed by the rapper’s dedication to his craft and to his community, Chainz recruited him to the collective. • T.R.U. made its debut with the 2019 single “Shoot It Out”. Skooly isn’t on the track, but he teamed up with Chainz in 2020 for the group’s second offering, “Virgil Discount”. • At the top of 2020, T.R.U. delivered its debut album, No Face No Case, which features the likes of Quavo, NLE Choppa and Quando Rondo.