Soft Launch

Soft Launch are most commonly referred to as an Irish boy band -- a bit of a misnomer, as only some of the members are Irish, and their sound and presentation have little to do with the slick chart-chasing pop of most boy bands. But their youthful energy and similarly polished indie rock style -- fuzzy guitars, spacy keyboards, and a taut rhythm section -- have made them a band to watch as they've gained a steady following in Europe.