Reg King was one of the icons of the mod scene as the singer in the Action, then evolved into a singer/songwriter in the organic, back-to-basics mode many artists discovered as the psychedelic era came to a close in the early '70s. In the Action, his pleading, insistent vocals were the focal point whether he was strutting through "Land of a Thousand Dances" or tearfully delivering ballads like "In My Lonely Room." When the group took on psychedelia, their lost demos (finally released decades later as Rolled Gold) are one of the true hidden treasures of the '60s. His self-titled 1971 solo album focused on his own songs and showed he was able to roll with the tide and slotted in quite nicely next to work by Traffic. King's time as a performer was relatively short, but the mark his voice and songs made was indelible and lasting.