In 2023, PinkPantheress’ “Boy's a liar, Pt. 2”—a collaboration with fellow "It" girl Ice Spice and a huge global hit—was everywhere. Considering that, just a few years before, she was anonymously uploading songs online, the Bath singer-songwriter and producer (born in 2001) is a prime example of success in today’s music landscape. Her bite-sized pop—playful yet pensive, with wistful storytelling and catchy hooks—seems made for a social-first audience. Alongside her distinct, pastel-hued voice, PinkPantheress morphs samples and sounds from Y2K-era pop, emo and dance music into a singular style (“new nostalgia,” as she calls it) that catapulted her beyond internet virality. “Passion” and “Just for me”, from her 2021 debut mixtape, to hell with it, reached the UK and Billboard charts, paving the way for her star-making hit.