French producer Madizm has been releasing hits with the country's top hip-hop artists since the late ‘90s, winning a reputation for funky vintage samples and driving grooves. His work with Lord Kossity showcases his gift for creating instant hits through repetitive piano lines and catchy choruses, while with Youssoupha he has spliced raw rap together with a combination of sample-based hooks and jumpy beats, and on his ‘70s-style production of Nubi the ingredients include a flute solo, a horn section and pop harmonies.