It’s true that “Ella Baila Sola”, Peso Pluma’s 2023 collaboration with the band Eslabon Armado, became the first música mexicana song to make it into the Top 10 of the Billboard 100 and the first to hit No. 1 on its Global chart, but please—don’t single the singer out. “I’m so happy that I’m not the only one, you know?” Peso told Apple Music in celebration of his debut album, GÉNESIS. “I’m just too happy for all these Latin music/urban artists who are planting their flags and putting Hispanic music on top of the world.” Born Hassan Emilio Kabande Laija in Zapopan, Mexico, just outside Guadalajara, in June 1999, Peso Pluma (a nickname meaning “featherweight”) started recording music as a teenager, quickly becoming one of the foremost young voices in música mexicana. Traditional as his sound can lean, part of what makes the Apple Music Up Next artist appealing is his ability to braid those traditions with contemporary sounds and attitudes, whether it’s the trap-like heaviness of “PRC” and “AMG” or the rough lilt of “EL HECHIZO”. “It’s crazy, huh?” he said after performing with Becky G in front of 125,000-plus people at Coachella. “That was my first festival in the world.” It probably won’t be his last. In 2023, he performed an Apple Music Live session in Anaheim, California.