Hailing from Carolina, Puerto Rico, angelic crooner ROBI is shaking up the Latin-pop establishment with a diverse music palette dipping into reggaetón, trap, and rock. Born in 2002, the accomplished percussionist began learning the drums at age six and later played the xylophone in his school’s marching band. His rhythmic deftness is expertly showcased on slow-burning 2021 ballad “Forever” with Alex Gargolas, while the following year, his thumping crossover with Piso 21, “Sigo Feliz,” solidified the young dynamo as dance-floor gold. His 2022 collaboration with Feid and Alejo on reggaetón blockbuster “Pantysito” crystalized ROBI's potential as a superstar unbound by genre.