With breezy guitars, finger snaps and duetting vocals, The Jadu created some of South Korea's most infectious indie pop-rock in the 2000s. Fans looking for a quirky, bright sound took note almost immediately; the duo won a Seoul Music Award for Best New Artist in 2001. While some songs, like the popular "Gimbap", put a spin on K-pop, The Jadu specialises in easy-going tunes perfect for a cruise to the beach. 2015's "굿데이 Good Day" finds singers Jadu and Kang Doo perfecting their style with a swirling crescendo of electric guitar, MIDI claps and piano.