Aymane Serhani’s music is undoubtedly rooted in the Maghreb’s rich music legacy. But the singer’s wide-ranging influences also consistently push him to innovate. Starting in 2014 with his uptempo raï-R&B smash “Lilla hadi”, Indian-influenced beats punctuate indelible refrains in Arabic and French—and Moroccan reggada is redesigned for the 21st century. The artist’s long list of popular hits makes room for both hip-hop and salsa, while collaborations with club mavens such as DJ Hitman add bass-driven, dance-floor-ready landscapes to Serhani’s playful, irresistibly euphoric raï choruses.