Alice Longyu Gao's brashly witty hyperpop reflects Harajuku's neon style, the fantastical worlds of Sailor Moon and Alice in Wonderland, and her wish to instill confidence in her audience. The Chinese-born, U.S.-based producer, DJ, and performance artist made a name for herself in New York City's art and fashion scenes before breaking out with 2019's "Rich Bitch Juice," which was produced by 100 gecs' Dylan Brady and displayed the tweaked vocals, metallic percussion, and animated sonics that became her trademarks. She demonstrated her range within this style on later releases like 2021's hard-charging EP High Dragon Universe and 2022's airy "To My White Boy Princess."