Shigekazu Aida: The Producers

Shigekazu Aida: The Producers

Shigekazu Aida understands that outsized rock riffs and upbeat pop hooks are even better together. The Tokyo producer has helped artists such as Kaela Kimura and POLYSICS to creative and commercial success by matching frantic, feedback-stained guitar to radio-ready choruses, goosed with edgy hip-hop or smoothed out with strains of electro-pop.

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