Bronco's enormous success comes from a desire not just to update Mexican musical tradition, but to make a show of it. The band started using electric instruments to recreate the emotional charge of norteño—a highly melodic mix of polka and corridos from Northern Mexico—in the late ‘80s. Donning flamboyant coordinated cowboy costumes, their innovative fusion of old and new led to huge international success, particularly among Spanish-speaking communities. After a brief breakup in the late ‘90s, they returned to active service in 2003 as fully-fledged national treasures.