Soaring three-part harmonies, melodies packed with heartfelt pleas and fiery rock riffs have made ADAM a formidable force in Afrikaans pop. The super-suave South African trio—Reynardt Hugo, Hugo Ludik and Kyle Grant—pen crushing ballads and bright hooks then grab their guitars for propulsive, up-tempo jams. On hit singles "Liefde Soldaat" and "Sonder", steady kick-drum hits drive layered vocals that ramp up to epic, belted peaks. This is the power of ADAM: pop-rock sensibilities fuelled by ardent sentiments with infectious rhythms that leave you craving more.